Quick tip: If you’re new to this topic and want a clear overview of what a customs broker is, you might find this blog useful: What is a Customs Broker?
Below is is a checklist of what you should you look for when choosing a partner:
- Experience and Authorisation
Look for a broker with a solid track record and official recognition. In the UK, that means being on HMRC’s register of customs agents. If they also hold AEO status (Authorised Economic Operator), that’s a sign they’ve been assessed for both customs knowledge and operational reliability.
- Knowledge of Your Industry
Customs isn’t one-size-fits-all. Make sure your broker understands your sector and the specific rules that may apply, such as food safety checks or excise duty.
- Clear, Practical Communication
Your broker should be easy to reach and willing to explain things clearly. Avoid firms that are slow to respond or hide behind jargon. A good broker should act as an extension of your team and provide guidance not just a service provider.
- Support with Documentation
Your broker should assist with more than just submission. They should help and guide to you the best HS tariff codes, that any licenses or permits are in place, and that declarations are filed correctly through CDS (Customs Declaration Service).
- Technology and Processes
Customs is increasingly digital. Choose a broker that integrates well with customs systems, offers prompt status updates and has clear procedures to help avoid errors or duplication.
- Scalable Service
As your business grows or your shipping volumes increase, your broker should be able to keep up. That includes handling bulk shipments, offering regular compliance reviews and being ready to act if something changes, such as new trade agreements or customs rules.
Working with a Trusted UK Customs Broker
At Superior Freight Services UK, we’re experienced in managing customs clearance for all modes of transport, including air, road and sea. Whether you're importing occasionally or managing high-volume freight, we offer tailored support to keep your goods moving.
To learn more about our accreditations and full range of customs services, including Consultancy, visit our dedicated page or contact our helpful experts.