Seamless Giveaway Shipments for Exhibition Stands
A prominent provider of science videos as a learning aid, engages in global exhibitions to bolster brand awareness. Distributing promotional items - pens and bags to attendees, enhancing company visibility. However, their sales staff at these exhibitions do not have the infrastructure for handling imports.
The Challenge
Sales Staff are hosting the exhibition: Sending giveaways to exhibition stands globally poses a few logistical hurdles. The importer is an individual not a company set up to receive goods. So what happens to the import clearance, duty and import VAT?
Our Solution
With advanced knowledge of the exhibition locations this allows Superior Freight to bulk export where possible and store in our German warehouse for the European exhibitions. Allowing a cost saving on the customs clearance rather than sending multiple shipments. When cargo is due for delivery to the EU exhibition, we raise a second movement, a domestic shipment, potentially with a courier. Contact is made with the receiver, making them aware of the pending arrival. Export terms tend to be DAP uncleared. Rest of World exhibitions cargo is held in storage at our Heathrow warehouse before export.
Tailored export services were provided to suit the unique needs of the sales staff, ensuring hassle-free shipment receipt at destinatations.
Results
- Our export solutions ensure smooth shipment dispatch to sales staff worldwide, irrespective of their import capabilities.
- The sales staff were relieved of import-related burdens, allowing them to focus solely on their exhibition roles.
- The seamless distribution of promotional items contributed to heightened brand visibility and awareness
Conclusion
Through strategic collaboration with our overseas partners, the client effectively tackled the challenge of distributing promotional items to exhibition stands worldwide. This case study underscores the importance of listening and understanding our clients needs to tailor a solution.